01
Sport Clips Haircuts
Platform Framework

Fully Automated
eCommerce

Platform Framework & Operating Overview

POWERED BY
eComNow
1,788Total stores
~260Franchisees
12,000+Licensed stylists
2,400,000Consumer reach
02
Platform Framework

eCommerce Automation

  1. Provide a Customized Platform that allows Sport Clips to provide an independent eStore for every store and stylist.
  2. Independent Custom Group portal for every franchisee including unique configuration, imaging, branding, merchandise assortment.
  3. Platform controls include all Vendor Integration, franchisee Group Accounts, and stylist eStores selling directly to end users.
  4. No Inventory Requirements, logistics, operating requirements cost, or risk.
  5. Embedded Marketing for every eStore, creating a direct connection to end users from vendors, through franchisees and eStores. Marketing features include HTML email campaigns, social media post and unique promotions offer by vendors.
  1. Market, promote, recommend via all digital media with Pre-loaded Shopping Carts.
  2. Fully Automated customer order execution.
  3. Customer Orders split-routed Direct to Vendors; orders placed via API / EDI; vendors drop ship direct to customers.
  4. Automated Payments Engine processes weekly payments to corporate, franchisees, stylists, vendors, service providers, and tax authorities.
  5. Outsourced Customer Service and Returns management.
  6. Automated Transactions Reporting Dashboard & financial systems integration.
Fully Automated eCommerce02/ 12
03
Platform Framework

Platform Architecture

Branded eStores Groups for each Store and Stylist
Your DTC Marketing & Sales
Target Clients
Vendor
Vendor
Vendor
Vendor

Your partners: unlimited brands, distributors, service providers.

Sport Clips Haircuts
ECOMMERCE

Your platform spec: branding, imaging, configuration, offering assortment.

CORPORATE
STORELocation eStore
Stylist eStore
Stylist eStore
FRANCHISE
STORELocation eStore
Stylist eStore
Stylist eStore
FRANCHISE
STORELocation eStore
Stylist eStore
Stylist eStore
EVERY STOREPartner eStore
Stylist eStore
Stylist eStore
IGfSMS
IGfSMS
IGfSMS
IGfSMS
Fully Automated eCommerce03/ 12
04

How It Works

01

Setup & Customization

02

Virtual Merchandise Assortment

03

One-Click Customer Order Execution

04

Automated Vendor Order Fulfillment

05

Automated Payee Settlements

Fully Automated eCommerce04/ 12
05
How It Works
0102030405

Setup & Customization

We build your custom branded and configured eStores group platform to your spec

Sport Clips
eCommerce

Branded eStores Groups

Configured to corporate partner specifications down to exact unique location sub-domain properties and imagery guidelines.

Stylist eStore

Stylists' Clients

Fully Automated eCommerce05/ 12
06
How It Works
0102030405

Virtual Merchandise Assortment

We onboard your selected virtual merchandise assortment from your vendor partners integrated via API / EDI

Vendor Partner

Vendor Partner

Sport Clips
eCommerce

Every Affiliate eStore

Fully Automated eCommerce06/ 12
07
How It Works
0102030405

One-Click Customer Order Execution

One-click customer order execution from pre-loaded shopping carts with fully automated merchant processing

Sport Clips
eCommerce

Infrastructure Metrics:

  • API / EDI integrated routing
  • Real-time hourly automated stock reads
  • Vendor and client verification dashboard feeds
Merchant Stack
ShipStation
Avalara
Square
Fully Automated eCommerce07/ 12
08
How It Works
0102030405

Automated Vendor Order Fulfillment

Automated fulfillment direct to customer with custom branded customer messaging

Wholesale Vendor

Fulfillment Routing & Tracking
  • Automated purchase order tracking as if the actual merchant seller.
  • Fulfillment reporting instantly triggers an account payable confirmation inside the engine.

End Consumer Client

Fully Automated eCommerce08/ 12
09
How It Works
0102030405

Automated Payee Settlements

Automated payments to all payees based on platform accounts payable reports and specified payment rules

Platform Clearing Receivables

Wholesale Vendors:Automatic split payment tracking processing.
Marketplace Providers:Instant clearings calculated on item level criteria.
Tax Authorities:Automated real-time local sales tax filing allocations via Avalara.

Profit-Share Ledger Allocations

Corporate Technology Fee:Automated fee extraction rule processing (20% of gross profit).
Franchisee & Stylist Payouts:Distributed ledger sub-payout systems for individual storefront operators.
Fully Automated eCommerce09/ 12
10
Operating Overview

Features & Benefits

Automated eCommerce storefronts to all professionals in your network

Standard Features

  • 100% automation for all eStores
  • Loyalty program based on your input
  • Customized eStores with unique URLs
  • AI profile of buyers (remarketing automation)
  • Promotion campaigns using email and social media
  • Vendor cooperation for campaigns
  • Key vendors and brands (yours and ours)
  • B-B and B-B-C technology
  • Split orders and payments to vendors
  • Automated tax calculations and filing provided by our integrated partner, Avalara.
  • Data security / SSL Certified
  • High margin split with franchisees and eStores

Optional Features

Managed Services:
  • Vendor integration and management
  • Franchisee and eStore support
  • End user support
  • Marketing – vendor negotiations, email and social media campaigns, consumer remarking
  • Financial Management – Accounting integration, payment to vendors, franchisees and eStores, sales tax filings and third-party commissions
Fully Automated eCommerce10/ 12
11
Operating Overview

The Economics

Retail Sales Assumptions
Total stores (U.S. + Canada)1,788
Franchisees (Team Leaders)~260
Licensed stylists12,000+
Clients per stylist (modeled)200
Consumer reach – total2,400,000
LOWHIGH
Participating stylists30%40%
Purchasing clients / stylist25%30%
Annual purchasing clients180,000288,000
Spend / purchasing client
Core grooming products$75$90
Promotions / other$25$30
Total annual spend / client$100$120
Retail Sales Projections
LOWHIGH
Gross eStore Sales$18,000,000$34,560,000
Cost of Goods (50%)($9,000,000)($17,280,000)
Gross Profit$9,000,000$17,280,000
Platform Cost (10%)$900,000$1,728,000
Corporate Tech Fee (20%)$1,800,000$3,456,000
Franchisee Split (20%)$1,800,000$3,456,000
Stylist eStore Split (50%)$4,500,000$8,640,000
Sport Clips Corporate Economics
HIGH4,800 stylists / 104 franchisees$3,456,000
LOW3,600 stylists / 78 franchisees$1,800,000

* Store, franchisee and stylist counts are Sport Clips public data (2026 FDD, sportclips.com, company releases). Clients per stylist, participation, purchase rates and spend are modeled assumptions.

Fully Automated eCommerce11/ 12
12
Sport Clips Haircuts

Thank you.

Contact Us for a full demonstration.

https://ecomnow.org/contact/
POWERED BY
eComNow